Dennis Upah joined HealthCentral in October 2002. As Executive Vice President, he puts his over 25 years of media and Internet health experience to work in developing custom marketing and patient acquisition strategies for the company’s clients, as well as managing HealthCentral’s video assets and programs. He is also the creator of the company’s series of medical television specials, hosted by Dr. Dean Edell, which is the longest-running medical program series in national syndication. Previously, Upah was the President and CEO of VisionWeb, the leading global eMarketplace consortium for the vision care industry. From 1999-2000, he was the Chief Operating Officer of drkoop.com, overseeing the portal’s day-to-day operations and building content relationships with online companies, hospitals and television stations coast-to-coast.
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Prior to his work in the Internet, Upah had 17 years of success in running television stations and developing Web strategies for Granite Broadcasting, the largest publicly-traded minority owned broadcasting corporation in America. At KEYE-TV in Austin, Texas, Dennis orchestrated what CBS-TV called its “best affiliation switch performance” in the U.S., increasing the value of the property by $100M in just four years as its sole President. At WEEK-TV in Peoria, Illinois, he became the youngest affiliate President & GM in the history of NBC-TV, leading that station to ratings and revenue dominance for seven years. Upah was the valedictorian of his graduating class at Bradley University, and was named one of the Internet’s Top 25 Marketing Executives by Advertising Age magazine in 1999.
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