Slow to adapt, social media is becoming increasingly important in the health care industry. Patients and patient advocates are empowering themselves with the tools and resources they need to understand, learn, and connect with others going through similar circumstances. The health care industry has not so much been involved with the steady increase of social media use. Well, social media isn’t going anywhere and it’s time for health care professionals to get involved.
This year’s DIA Convergence of Science, Medicine, and Health Conference, held in Chicago – Jun 19-23rd, is focusing on just that. the DIA 2011 Annual Meeting Product Advertising & Communications Track will present a special discussion forum on The Problems and Promise of Using Social Media to Improve Patient Care on Wednesday, June 22. Through these discussions,
marketing professionals will describe industry efforts to reach patients, caregivers, and doctors through various digital and social media.
Christopher M. Schroeder, HealthCentral CEO, will serve as the forum’s special speaker. Chris, along with John Kamp (JD, PhD (Coalition for Healthcare Communication) who is chairing the forum, sat down with Global Forum to discuss the panel. Click here for the full interview.Print