HealthCentral Vice President of Sales Development & Marketing, Quincy Smith, has written “Doctor Knows Best? Not So Fast. Meet Today’s E-Parent” in MDPA Magaizne’s August issue.
In this article, Quincy talks about the incredible amount of adults online today. “In fact, 79%1 of the U.S. adult population is online and 112 million, of which 48%2, are using the Internet for pharmaceutical-related information gathering.” While most are used to following doctor’s orders, many are now running to the internet to do their own searches to find more information.
“As health marketers, patients, parents and caregivers, it’s essential that we stand in the shoes of the consumer and think about the actual journey — what information, resources, content and experience would this individual
benefit from… How can I help them? What needs do they have that are not being met?”
To read the full article, click HERE.