In this month’s MediaPost article, “Escape From PowerPoint To Get A True Picture Of Your Customers, Readers, And Audience,” HealthCentral Vice President of Content Development, Veronica Combs discusses how to craft a strong, persuasive pitch to your targeted audience. In order to understand your audience’s view, you must go beyond the numbers and learn how daily life is affected. Veronica uses graphs and pictures to explain the research and make it more relatable for people to really understand the data.
“Use a new tactic for your 2012 audience research. Ask fewer questions and make more of them open ended. Look for personal stories about why people don’t refill their prescriptions or what kind of information they need to work more successfully with their doctor. “
Read the full article here.Print