Now that the first phase of the FDA hearings about online pharmaceutical advertising is complete, we are preparing to gather additional information about how consumers use advertising to learn about prescription medications to submit with our written comments by the February 28, 2010 deadline.
We are planning to survey our audience with questions around these topics:
- Experience with fair balance information
- Experience with adverse events and adverse event reporting
- Experience with researching new and existing treatments
- Experience with pharma and treatment content in various mediums
Are there any topics about which you’d like to get a real world view from patients and caregivers?
Do you have suggestions for the questions about the subjects listed above?
Send your ideas, questions and comments to our director of patient engagement Veronica Combs. She is creating our survey on this topic and welcomes feedback.
We will be launching the survey in the next few weeks so send your ideas by Friday, January 15, 2010.
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