Lucie Leblois joins HealthCentral bringing extensive marketing experience from one of the top online news sites, washingtonpost.com. Responsible for consumer acquisition to washingtonpost.com and its other online properties, including Newsweek.com, Slate and BudgetTravelOnline, Lucie specialized in branding-marketing, online marketing and search engine marketing, focusing specifically on search engine optimization and paid search. During her time at washingtonpost.com, traffic to washingtonpost.com effectively doubled, making the news site a top three player amongst online news properties in the US.
As Vice President of PR, Marketing & Outreach for HealthCentral, Lucie oversees all of HealthCentral’s branding and outreach efforts, including traditional and social media activities. Over the past four years at HealthCentral, Lucie has been a major driver as the company launched thirty-five condition-specific sites and saw traffic quadruple in size organically year-over-year. She has overseen, throughout her time with the company, Search Engine Optimization efforts, site development and product development.
During her tenure with HealthCentral, Lucie also received a Master’s of Arts from Georgetown University’s Communication, Culture and Technology Program, where she completed a Master’s Thesis around the issues of Net Neutrality. Prior to Georgetown University, Lucie received a B.A. from Trinity College, Hartford, with Honors. In 1999, Lucie also studied at the University of Cape Town, South Africa, where she tutored children in townships and conducted field research for her Bachelor’s Thesis.
Originally from Paris, France, Lucie grew up speaking French and travels back often to see her family. She is a member of the Kappa Kappa Gamma Organization. Lucie is married to Ramsey Baghdadi, founding member of Prevision Policy and editor of health policy magazine, the RPM Report. She is a new mom and lives in Washington, D.C.
Print
Comments on this entry are closed.