Prior to joining HealthCentral as Chief Technology Officer, Rothrock spent eleven years providing consulting services at Accenture within its Communications and High Tech practice. As a senior technologist, Scott provided technical leadership to a variety of Accenture engagements in areas such as architecture design, requirements decomposition, user interface design, development, quality assurance and performance modeling. He has worked with many of the commercial back-office systems typically found in large IT organizations and also developed a number of fully-custom solutions. Scott managed these efforts with diverse teams of onshore and offshore resources, employees, consultants and contractors.
During the past several years, Scott has specialized in the development of large, complex content and commerce systems. Some of his clients were AOL, ETS, washingtonpost.com, Sony Music, Cox Enterprises and MCI. At AOL, Scott was part of a program management team coordinating the re-launch of AOL’s Internet portal, a key strategic thrust for AOL as it shifts it business toward a more advertising-based model. Within the program office, Scott was responsible for providing architectural leadership and resolving key technical integration issues for the applications comprising the portal. At washingtonpost.com, he led the implementation of its online employment portal, mywashingtonpost.com personalized destination page, registration system, and most recently, content management system. The online employment portal tripled its revenues just 18 months after launch and was such a success in the marketplace, Cox Enterprises licensed the software and launched its own branded employment sites in four additional cities.
Scott has a B.S. in Computer Science from the University of Richmond.
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