Angie Teates, HealthCentral Vice President, Advertising Operations write for MediaPost this month, “Selling to the Working Mom Online.” Marketing research shows that moms make most of the healthcare decisions at home. So, marketers – how do you reach these consumers? Angie tells you exactly how to reach that type of consumer, especially since she falls into that category.
“Health care is a perfect example of where the online ad market is going. Precise targeting is critical, because the market is fragmented into thousands of micro-markets with disparate needs. Health care consumers almost always bring information — right and wrong — from family, friends, care providers, and media, both online and off. They’re motivated to buy because they are resolving issues that directly impact their quality of life. Name recognition is good, but only buy-decisions really matter. ”
Read the full article here.Print