Drug Company’s Direct Marketing to Patients---Yeah or Nay?

In summary, direct drug company marketing to patients probably does more good than bad when it comes to the medications used to treat gastroesophageal reflux disease. Just remember, drug companies are looking to sell their drugs. The USA Today article showed that the ultimate effect of direct marketing to patients was an increase in the overall sales of medications. It is very important to discuss with your physicians all of your symptoms and concurrent medical problems so that he or she can be best equipped to make a proper recommendation as to what your best treatment option is.