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• Although about 78 percent believe they could notice the signs of AD in themselves or a loved one, more than 90 percent could not accurately distinguish early disease symptoms from late disease symptoms or symptoms unrelated to AD. |
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Confusion on AD Signs and Symptoms |
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43% of participants misidentified at least 1 symptom (out of 5) unrelated to AD as early sign of disease |
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86% of participants misidentified at least 1 late AD symptom (out of 4) as early sign of AD |
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98% of adults over age 55 confused about signs and symptoms of AD* |
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Earlier is Better for Detection and Action: Most adults age 55 and over believe early screening and action is good, if not essential, in detecting AD. |
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• More than 90 percent believe screening should occur in the early stages as soon as symptoms are suspected, and about 75 percent believe it is important to do routine screenings as part of a physical exam. • The vast majority of adults age 55 and over (96 percent) think there are various benefits to getting screened for AD early, including timely medical treatment and the chance to prepare financially, emotionally and medically |
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Behavior Doesn’t Mirror Belief: Despite overwhelming public support for early AD screening and action, people do not typically follow-through on their intentions when confronted with the disease head-on. |














