"With the intense deadlines of daily TV news, it's hard to get the media to change how it covers certain kinds of staple stories," Pribble said. "But if we can help the media have easy access to experts who can give useful information for the public, and information on what is being done on a policy level to make the public even safer, the end result will be the same: The public will be better informed about injury prevention."
More information
The World Health Organization has more about injury prevention.
