We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race.
The voice is Robin Williams from The Dead Poets Society, only this time it is being used to sell Apple’s iPad Air. I am very cynical about advertising and our consumerist culture, but I do make an exception for Apple. Remember “Think different?”
It’s as if these guys are talking to me. Whenever I need my uplift fix, I play and replay Apple’s 1997 “Here’s to the crazy ones.” Recall:
... The misfits. The rebels. The trouble-makers. The round pegs in the square holes.
Cue up clips of Einstein, Gandhi, Amelia Earhart ...
The ones who see things differently. They're not fond of rules, and they have no respect for the status-quo. You can quote them, disagree with them, glorify, or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius.
Because the people who are crazy enough to think they can change the world - are the ones who do.
“Here’s to the Crazy Ones” stands alone, but Apple’s latest - “What will your verse be?” - is worth an honorable mention. To pick up from Robin Williams:
And the human race is filled with passion. And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love, these are what we stay alive for.
The ad goes on ...
To quote from Whitman, "O me! O life!... of the questions of these recurring; of the endless trains of the faithless... of cities filled with the foolish; what good amid these, O me, O life?" Answer. That you are here - that life exists, and identity; that the powerful play goes on and you may contribute a verse. That the powerful play goes on and you may contribute a verse. What will your verse be?
Question: What will your verse be?
Feel free to interpret the question any way you like. Comments below.
Published On: January 13, 2014
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