It is inarguable that increased public knowledge of a condition like bipolar disorder is a good thing. If it helps through diagnosis to save a single life, who can argue the benefit? But yet, the thought of creating demand through the marketing of medication makes me uncomfortable.
I’d be interested in other’s thoughts on this. Please leave a comment and let me know what you think.



I share your cynicism. I have noticed the same marketing today as I did with ADHD several years ago. I agree this information is helpful for physicians as a means of looking at bipolar disorder in their diagnoses. My primary care doctor knew there was something more complicated with my depression and ADHD and sent me to a psychiatrist for a more in-depth look at my symptoms.
As you said we are just a couple of clicks from a pharmaceutical company, but if it weren't for their research, we and our families and friends would be in pretty bad shape. However, it still bugs me.
Otherwise, having all this marketing has an advantage... we can "come out" because we don't seem like crazy people in the ads. The disadvantage I see is some may think it's the next cool disorder and tend to talk down our pain saying EVERYONE has mood swings.
You made a good point about the ability to "come out" if more people had knowledge of conditions, particularly mental conditions.
Thanks for your comments.