American Cancer Society: Prevention Through Insurance

Craig Stoltz Interested Health Journalist A veteran health journalist, I spent six years as editor of The... Send Message Subscribe: Craig Stoltz

Tuesday, September 04, 2007
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The American Cancer Society has determined that raising awareness about cancer isn't going to be fully effective unless people have insurance to detect and treat it. According to a report in the New York Times, the group will spend its whole $15 million annual advertising budget to convey the mes...

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ACS Prevention Through Insurance
t. borgers
Thursday, September 06, 2007 at 02:58 PM

Mr. Stoltz's article gets a Bull's Eye score! Why must responsible members of society pay for others' excesses?

American Cancer Society: Prevention Through Insurance
starhauler@alltel.net
Thursday, October 04, 2007 at 03:30 AM

Quoted from the staory "According to a report in the New York Times, the group will spend its whole $15 million annual advertising budget to convey the message that progress against cancer will be limited until coverage is universal"
The $15 million should be questioned, $15 million is about the amount the ACS spends yearly on lobbying, not advertising, there is a difference, a big difference.

re: American Cancer Society: Prevention Through Insurance
Craig Stoltz
Thursday, October 04, 2007 at 08:06 AM

Thanks much for the note. You may have some inside knowledge on this, but the ACS did not dispute the Times' report that it would spend $15 on advertising.

Looking at the group's financial statements, it's impossible to tell how much is spent on advertising. Ad expenses appear to be gathered under "promotion," while lobbying is charged to "advocacy."

Please let me know if you are aware of any reports that the NYT figure was erroneous.

Thanks much for reading, and responding.

Craig