Wednesday, February 15, 2012
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Changes in Lifestyle Could Diminish Health Care Crisis

The American Cancer Society has determined that raising awareness about cancer isn't going to be fully effective unless people have insurance to detect and treat it. According to a report in the New York Times, the group will spend its whole $15 million annual advertising budget to convey the mes...
Anonymous
t. borgers
9/ 6/07 2:58pm

Mr. Stoltz's article gets a Bull's Eye score! Why must responsible members of society pay for others' excesses?

Anonymous
starhauler@alltel.net
10/ 4/07 3:30am

  Quoted from the staory "According to a report in the New York Times, the group will spend its whole $15 million annual advertising budget to convey the message that progress against cancer will be limited until coverage is universal"

   The $15 million should be questioned, $15 million is about the amount the ACS spends yearly on lobbying, not advertising, there is a difference, a big difference.

10/ 4/07 8:06am

Thanks much for the note. You may have some inside knowledge on this, but the ACS did not dispute the Times' report that it would spend $15 on advertising.

 

Looking at the group's financial statements, it's impossible to tell how much is spent on advertising. Ad expenses appear to be gathered under "promotion," while lobbying is charged to "advocacy."

 

Please let me know if you are aware of any reports that the NYT figure was erroneous.

 

Thanks much for reading, and responding.

 

Craig  

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