A Memo to Corporate America, RE: PINK CAUSES and Breast Cancer Awareness Month

I agree that the motives of a company that gives to a charitable cause don't matter.  What counts is the money that ends up with the charity.  However, I'll continue to think twice before I reach for a pink product in October and read the fine print to see how much is actually going to the charity.  I'll buy pink if it's a product I'd use anyway and if the cost and quality are comparable to my regular brand.  If not, I'd rather send my money directly to any of the three cancer charities on my personal charitable donation list.  I know that the money goes where I want it and that it's not getting eaten up by administrative costs.

Phyllis and Marisa, so right. My company donates to the National Breast
Cancer Foundation because they get a 4-star (highest) rating from Charity Navigator (as does the Breast Cancer Research Foundation) , which ranks different non-profits according to a number of factors, including how much $$ actually goes to the cause and not elsewhere. So caveat emptor, when you're spending your dollars on pink stuff. PJH

Corporations should start posting exactly where the money is going and who is the money helping. It isn't hard. Not to brag about my non-profit but I let everyone know that every single dollar in donations is going towards a woman or girl receiving a natural custom human hair wig (and not a horrible wig from a store.) I can show testimonials of every single woman helped. I also show the finished wig made from hair donations, which is unlike locks of love, where you donate hair but don't really know where its going. I've personally never seen a wig recipient in person. Who knows if they are really putting the donated hair on the wigs or if they are using processed hair like everyone else. Anyways, you have a point. Be careful when spending your money for a good cause. Make sure its going to the right place.