I want to append my post... Let me begin by saying, I have spent the bulk of my career as an entrepreneur. I am a consummate marketer, business professional, son, father and brother to 6 sisters and I get the use of humor... Humor = laughter and laughter can heal the soul. I don't believe that every use of the word "boobie" is inappropriate. There are many organizations doing very incredible thing that have adopted the use of the word "boobie" but that does not make the blanket use of the word or just any word acceptable...

Let me put things in a perspective that I hope will resonate well with everyone reading this post. Soon the courts will hear arguments that wearing the "I love boobies" bracelet in school is a freedom of speech. If the courts rule in favor of this argument it will set a legal precedent. For more info: http://en.wikipedia.org/wiki/Precedent. The fact is, although we now live in a world where people think that neutrality is taking a stance... When it comes to law you are either on one side or the other. If the court rules the wearing of "I love boobie" in schools is a freedom of speech then in my opinion we have won a battle but lost the war at the expense of our children.

Having raised children it clear that the "I love boobies" bracelets have done little if anything to educate kids and young teens on breast health or breast cancer. Alternatively, the bracelets and many similar campaigns have served as great "opening lines" with a sexual connotation. The consequences of this freedom of speech ruling should also be considered. When clever marketers take up other causes such as prostate, testicular, rectal or throat cancer will you be just as understanding? We would be naïve to not anticipate other "humorous" bracelets such as; "Grab Your Ankles For Cancer", "I LUV NUTS", "I Heart Rectal" and "Say Ahhh" etc. Hey but is all in good humor for the cause right... Now before you all slam me keep in mind that you said this type of cause marketing is okay and you support it. Keep in mind, what's good for the "boob" is good for the "nuts." The fact is, if men are questioning this type of marketing, it's got to make you think...

Keep-A-Breast®, Boobs On The Move® and so many others are great organizations... This discussion is not about these organizations or what they have accomplished but about being responsible with our marketing. It doesn't take skill to take a shotgun approach to market and just sit back and see what stick. It takes skill to pick a target market, shape the right messaging and hit your target with accuracy. "I Love Boobies" is shotgun marketing at its worst and where it stuck was with our children but to what end. How many of the little girls wearing these bracelets or t-shirt knows that a 10 year old girl had breast cancer? How many know how to give a self breast exam? How many now know that lack of exercise or the "crap" they eat can impact their risk factor? How man boys now know that breast cancer is not just a women's disease? How many now know how to support someone they love when breast cancer strikes? Etc. Hey, but they are laughing...