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The Good and Bad of Susan G. Komen For the Cure

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PJ Hamel

PJ Hamel

Thu, August 14, 2008

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That colossus of breast cancer advocacy and research funding, Susan G. Komen for the Cure®, launched a new media campaign Tuesday, 19 months after a massive 25th anniversary celebration featuring a slew of edgy ads. (“If you’re going to stare at my breasts…”)The current p...
8/15/08 10:08am

I get pink ribbon overload, too. I don't know Komen so well (although it is impossible to miss its existence) since I live in Canada but the pink ribbon machine is alive and well here, too.

Where I get really irritated is with the companies that donate "a portion" of their profits from some little do-hickey to "breast cancer research" and I have a button on my bag (courtesy of the Assertive Cancer Patient) that says, "It's a disease, not a marketing opportunity."

But, like,  you I am ambivalent about the bigger organizations and the large scale fundraising. And like, you, the idea of a cure is something I can certainly support.

Thanks for another great piece, PJ.

 

Laurie

Anonymous
Anonymous
8/19/09 2:53pm

Well I don't know about you, but they ought to be thankful there are people and companies that are still willing to make those donations.

I found out that I had breast cancer in 1997 and my sister called the Komen Foundation to get some materials for me to read, (I never recieved them), then I was rediagnosed on August 7, 2007 with metastatic breast cancer, (she called again), well its August 19, 2009 and I'm still waiting!!!!!!   Duh   The things some companies do make some of us very leary of them. They ought to be grateful of even a one dollar donation and make sure they thank every one they get. I realize they do an awful lot for reasearch and all the pink does get crazy sometimes but they need to reconize every donation  Wasn't the Susan G. Komen Foundation started on donations just like the one you were trying to make?

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