Breast Cancer Magazines Cater to Current Patients and Survivors
Did you know that there’s a magazine devoted to breast cancer? Did you know that, as of last fall, there are two?
MAMM, subtitled Women, Cancer, and Community, debuted in October, 1997. Not just for breast cancer survivors, it reaches out to women with reproductive cancers, too. According to its Web site, “MAMM is for everyone whose lives have been touched by cancer–directly or indirectly. MAMM is for the millions of women and their families living with cancer. It is for those who have just been diagnosed. It is for longtime survivors. It is for all of us who yearn for a broad range of factual and accessible information about cancer.”
Its current January/February issue includes a range of articles, from an in-depth interview with survivor Elizabeth Edwards (wife of presidential candidate John Edwards), to an article about prostheses titled “Fake Boobs.”
MAMM impresses me as a solid magazine filled with factual articles and “news you can use.” Reading it is like sitting in a room with a friendly doctor and a social worker; it’s comfortable and helpful.
Now the Des Moines-based Meredith Corporation, a media giant with 14 television stations, 350 books in print, and 25 subscription magazines, including Better Homes and Gardens, Family Circle, Ladies' Home Journal, Parents, Child, Fitness, and American Baby, has added its voice to the breast cancer community.
Beyond, subtitled Live & Thrive After Breast Cancer, is a new semi-annual publication from Meredith Special Interest Media, part of the larger Meredith Corporation. The magazine, which provides women who have or had breast cancer the support and latest information on treatment and recovery, debuted last September; its next issue will hit the newsstands March 20.
“Since more than two million American women live with breast cancer, we wanted to provide this community a resource of support, inspiration and hope,” says Kelly Kegans, editor of the debut issue.
“Beyond is packed with tips on how to feel sexy again, how to get your body back after treatment and how to find a sense of normalcy,” she says. An advisory board of leading experts in the breast cancer field contributed to the premiere issue, including representatives from Susan G. Komen for the Cure and Johns Hopkins.
Beyond strikes me as glossier than MAMM; a bit more “big time.” And, with its powerful media parent, that’s to be expected. Contributing editor Martha Miller Johnson, quoted in the Feb. 4 issue of the Milwaukee Journal Sentinel, describes the magazine’s target readers as “The woman who has been through her initial treatment and now sees her life through a different prism. Her body’s changed, her skin’s changed. To her, it’s not a death sentence; it’s a condition she just has to live with. More and more women are living with breast cancer. They want to know what’s going on with their disease. And they don’t have time to wait.” Imagine Better Homes and Gardens or Family Circle with a slightly edgier voice, and focused on breast cancer: that’s Beyond.
When it comes right down to it, I enjoy both magazines. Sometimes I feel like the friendly, next-door-neighbor approach. Sometimes I crave something slicker. For breast cancer survivors, both MAMM and Beyond offer something of interest in every edition: featured stories about our disease, a subject that just never seems to grow old.
Published On: February 13, 2007