I have had an itchy nipple for around 7 years. I have been to see a breast consultant and had a scan last year, result clear. I have also seen a skin consultant who prescribed cream, which did not help. I have noticed over the past 6 months, that my nipple has turned white. It seems like there is a lack of blood supply. If I nip it to relieve the itch, it turns red, and it seems that the blood supply returns for a short time. I feel I can't go back to the doctors, as I don't want to be a nausance. Have you any idea what this is?