How Does A Person Get Breast Cancer?

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What is Personalized Medicine for Breast Cancer?

Personalized medicine actually has two meanings. The first, and probably the one most familiar to us in San Francisco, is the trend to have "concierge" style medicine - usually an internist, family practitioner, or Ob/Gyn who takes a panel of patients for a set fee per patient, rather than taking insurance. This is a prominent phenomena in many cities, for a variety of reasons. We may touch on this in another column.

What I want to touch on is the idea of personalized medicine for cancer...

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