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Thursday, July, 24, 2008

Dr. Kang's SharePosts Relating to: "direct-to-consumer drug advertising"

Drug ads influence drug prescription rate

An interesting article appeared in USA Today concerning the influence of pharmaceutical advertising on prescription practices by physicians. The survey performed by the Kaiser Family Foundation and the Harvard School of Public Health reported that prescription drug ads prompt nearly a third of Americans to ask their doctors about a specific... Read moreChevron

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