You know that commercial on TV where Sally Field plays happily with her dog or her grandkids and she talks about bone health? She's pitching a prescription med that allegedly helps you retain or build bone mass. I pay little attention to such ads on TV but there's a line in that ad that makes me almost shiver each time I hear it: "I've got this one body and this one life..." The implication is that she needs this medicine to protect her "one body and one life."
When I hear that line, I get...
