Kellogg halts immunity claims on two cereals

(The Associated Press) UPDATED 2009-11-04

Food maker Kellogg will stop putting labels on its Rice Krispies and Cocoa Krispies that claim the cereal helps support children's immunity due to concerns that consumers may misinterpret the labels' intent. Kellogg began adding antioxidants--compounds that reportedly boost the immune system--to its cereals last year in an effort to help people who were interested in the nutritional content of foods. But the company says that now that consumers are so worried about the H1N1 flu virus, it is concerned that the labels may be construed as an effort to persuade parents that the cereals offer protection against the flu. Read full story >

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Kellogg halts immunity claims on two cereals

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