01/15/2013

Coca Cola weighs in on obesity

NEWS

As local governments in the U.S. consider cracking down on high-calorie, sugar-sweetened beverages, such as soda, the soft drink  industry giant Coca-Cola has launched its first TV advertising campaign addressing obesity.  The two-minute spot reminds viewers that “all calories count, no matter where they come from” and also highlights the company’s commitment to providing low-calories alternatives to its high-calorie sodas. 

Future ads from Coca Cola will demonstrate specific ways to burn off the 140 calories present in one can of regular Coke. 

The company insists that the ads are not any kind of damage control in response to criticism of the soft drink industry in recent years. Rather, according to Coca Cola officials, they’re part of an effort to raise awareness about obesity.