An interesting book has been published that reports on study results which seem to contradict common sense. Smokers appear to be subconsciously motivated to smoke more when they see anti-smoking messages.
Buy-ology - Truth and Lies About Why We Buy, the new book by ad-industry pundit Martin Lindstrom, reports the findings of a three-year, $7 million neuromarketing study. Using functional magnetic resonance imaging (fMRI) and electronencephalography (EEG) technologies, researchers studied 2,000...

