"Prescription-drug ads prompt nearly one-third of Americans to ask their doctors about an advertised medicine, and 82% of those who ask say their physicians recommended a prescription."
This comes from Julie Appleby, a reporter with USA Today in a news article about a survey done by the newspaper, the Kaiser Family Foundation (a non-profit health organization) and the Harvard School of Public Health.
The story also says, "Among people who requested a drug, 44% said physicians gave the one they asked about, while slightly more than half said doctors prescribed a different drug. Sometimes, doctors did both. When duplicate answers were removed, the poll found 82% of patients got some type of prescription."
Advertisements shown directly to people like you also affect the cost of the drugs you take. According to USA Today: "Billy Tauzin, president of Pharmaceutical Research and Manufacturers of America, the industry's lobbying group, says the ads educate patients about diseases such as depression or diabetes and encourage them to see a doctor.
Doctors and health care analysts say those visits also prompt patients to seek the latest and often most expensive drug, helping to drive up spending on health care and raising questions about whether patients need those particular new medications."
You may remember that the FDA didn't allow direct-to-consumer drug marketing until 1997. Since then, prescription-drug advertising have become a billion dollar business. In 2006, the pharmaceutical industry reportedly spent $4.8 billion on ads to people like you. The industry spent $7.2 billion more marketing products to doctors.
"Consumer advertising has "contributed to overall increases in spending on both the advertised drug itself and on other drugs that treat the same conditions," says a Government Accountability Office report from 2006. It cites another study of 64 drugs that found for every $1 spent on advertising, sales increased by a median of $2.20."
This raises some questions for anyone currently taking a prescription drugs or who may be seeking treatment for their condition:
- Do you, as a patient, feel that you should not be exposed to drug advertising because it will do you more harm than good?
- Should you, as a patient be in control of the information you receive (or should that be under government control?)
- Are patients knowledgeable enough to be trusted to understand drug ads?
- Do you ask your doctor for drugs by name because you saw them on TV, in a magazine or on a Web site?
- Is your doctor willing to prescribe whatever you ask for?
Published On: March 04, 2008