Rewrite Your Day for a Chance to Relive a Day Lost to Chronic Migraine
Chronic Migraine can be a severely debilitating disease. The impact on the lives of Migraineurs can be devastating. The burden of Chronic Migraine is compounded by a lack of knowledge and awareness, as well as the myths about what the condition is and stigma that are still associated with the condition.
I have exciting news to share with you today. Allergan, Inc., is partnering with the National Headache Foundation (NHF) and HealthyWomen to launch the Rewrite Your Day campaign to raise awareness about Chronic Migraine and bring attention to the heavy burden and potentially devastating impact of the condition.
People who don't live with Chronic Migraine often have no concept of the special moments and days that are lost to the condition. The Rewrite Your Day campaign will demonstrate this in a way that will resonate with both Migraineurs and the general public. Beginning this month (September 2011), people can visit the campaign website (www.RewriteYourDay.com) to enter a contest to be one of 15 people with Chronic Migraine selected to work with celebrity event planner Mindy Weiss to re-create a special moment or day in their lives that was missed as a direct result of Chronic Migraine - be it their wedding, anniversary, birthday party, or other event. Entrants must share a personal story of a special moment that was missed due to Chronic Migraine and how they would "rewrite" that day if given the chance. Visit the campaign website for the Official Rules of the contest.
The 15 winners will be selected by Miss Weiss and an independent panel of five health advocates. I'm extremely excited to be one of those health advocates! The other four advocates are:
- Roger K. Cady, MD, Associate Executive Chairman, National Headache Foundation
- Elizabeth Battaglino Cahill, RN, Executive Director, HealthyWomen
- Richard Lipton, MD, FAHS, Professor and Vice Chair of Neurology, Albert Einstein College of Medicine; Director of Headache Center, Montefiore Medical Center
- Dawn C. Buse, PhD, Director of Behavioral Medicine, Montefiore Headache Center; Assistant Professor, Department of Neurology, Albert Einstein College of Medicine; Assistant Professor, Clinical Health Psychology Doctoral Program, Ferkauf Graduate School of Psychology of Yeshiva University
In addition to housing the contest, the Rewrite Your Day campaign website also offers information about Chronic Migraine, as well as includes headache specialists in your local area. Chronic Migraine impacts an estimated 3.2 million Americans.1,2 Chronic Migraine is defined as having a diagnosis of Migraine and experiencing headaches on 15 or more days per month with headache lasting four hours a day or longer.3,4,5 This means that people with Chronic Migraine have headaches at least half of every month, more often than not.
The lack of understanding about Chronic Migraine and the stigma associated with it make it even more difficult to live with the condition. The Rewrite Your Day campaign has the potential to help us make great strides in overcoming the lack of understanding surrounding Chronic Migraine.
To learn more about The Rewrite Your Day campaign and to share your Chronic Migraine story, visit www.RewriteYourDay.com.
1 Natoli JL, et al. "Global Prevalence of Chronic Migraine: A Systematic Review." Cephalalgia. 2010;30(5):599-609.
2 Population Projections, United States, 2004-2030, by state, age and sex, on CDC WONDER On-line Database, September 2005. U.S. population estimates: 18+ years of age (n=234,504,070). Available at http://wonder.cdc.gov/population-projections.html. Last accessed May 26, 2011.
3 Headache Classification Subcommittee of the International Headache Society. The International Classification of Headache Disorders: 2nd edition." Cephalalgia. 2004;24(suppl 1):9-160.
4 Olesen J, Bousser M-G, Diener H-C, et al; Headache Classification Committee. "New appendix criteria open for a broader concept of chronic migraine." Cephalalgia. 2006;26(6):742-746.
5 Manack A, Turkel C, Silberstein S. "The evolution of chronic migraine: classification and nomenclature". Headache. 2009;49(8):1206-1213.
Disclaimer: I am under contract to Allergan, Inc., for the Rewrite Your Day campaign as a consultant and one of the panel of advocates selecting the winners, but it should be noted that I am receiving no financial compensation for my participation.