Direct-To-Consumer Drug Advertising - Beneficial or Detrimental?

Teri Robert @trobert Health Guide
  • If you watch television, you're bound to have seen commercials for prescription medications. Magazines are also running an increasing number of ads for medications. This direct-to-consumer advertising tells us about medications for about any medical condition -- depression, Migraine disease, asthma, insomnia, erectile dysfunction, arthritis, and more. But, there is a debate about such advertising. Is it beneficial or detrimental?

     

    Background:
    USA TODAY, the Kaiser Family Foundation, and the Harvard School of Public Health conducted a national survey regarding drug advertising. The results were interesting...

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    • Of patients who requested a prescription for a specific medication, 44% reported that their doctors prescribed the medication they requested.
    • Just more than half of patients requesting a prescription for a specific medication reported that their doctors prescribed a different medication.
    • Some doctors prescribed both the requested medication and a different one.
    • With duplicate answers removed, the survey showed that 82% of patients were prescribed some medication.

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Published On: March 07, 2008