MS Awareness: Business and Non-Profit Partnerships

  • How do you feel about non-profit organizations partnering with businesses to raise awareness of a disease or cause and to raise funds?

    Orange is the color of MS awareness and March is OUR month.  Some individuals have worked diligently within their communities to gain support from local businesses. 

    Lee Domenico of Hammonton, Delaware, the “blueberry capital of the world,” worked within her community to raise awareness.  You will see orange lamps in the windows of local businesses and Walk MS paper sneakers for sale throughout the month of March.  Last year Lee recruited a team of walkers - the Lee’s MSketeers - who raised $10,000 for the 2011 Walk MS event to benefit the National Multiple Sclerosis Society, Greater Delaware Chapter.  Lee is an individual who is making things happen.

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    Last week I received an email letting me know about a joint fundraising project which will benefit the Greater New England Chapter of the National MS Society.  The Society has formed a partnership with the Boston-Manchester Co-op of Edible Arrangements®.  Proceeds from the sales of Edible Arrangements Orange Blossom® during the month of March will benefit the Greater New England Chapter.

    From the press release:

    During the month of March, coinciding with the National MS Society’s MS Awareness Month, Edible Arrangements stores throughout Massachusetts and Southern New Hampshire will donate a portion of their sales from every Orange Blossom® arrangement purchased to the National MS Society.  This arrangement is especially fitting because orange is the official color of The Society.  As long as arrangements are ordered and paid for during the month of March, they can be delivered at any time throughout the year.

“We are honored to have the opportunity to give back to the community and help fight a disease that affects so many people across the world,” states Chris Dellamarggio, inaugural Edible Arrangements franchise owner and president of the Boston-Manchester Co-op.”
     

    “The National MS Society, Greater New England Chapter is thrilled to work with Edible Arrangements, a company that was built around celebrating life.  This fundraiser helps individuals and families move together toward a world free of MS,” said Arlyn White, President & CEO of the Greater New England Chapter.
     

    MS touches business owners too:

    Multiple sclerosis is a cause “near and dear” to Nick D'Alleva as his brother-in-law, niece, and members of his extended family have battled or are currently battling MS.  Part of the “Edible Arrangements® family since 2004,” Nick is a business man who has developed a three-store franchise in the Boston-Manchester area.  He and his family are strong advocates for the National MS Society and support the organization through product donations and fundraising efforts.

    After Nick successfully led his fellow Boston-Manchester franchisees in a united fundraising effort this past September, raising $5,240 in only two weeks, Nick decided to extend fundraising efforts for the entire month of March in honor of MS Awareness Month.  According to the www.EdibleArrangements.com/MS website, Nick plans to make this an annual event. 


  • During March 2012, select Edible Arrangements® locations in the Boston-Manchester area will donate $5 for every Orange Blossom® arrangement purchased.  To order an Orange Blossom bouquet, call or visit any of the participating MA or NH locations or visit www.EdibleArrangements.com/MS and select any Orange Blossom arrangement (product codes: 1025, 1064 or 1066). 

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    Question of the Week:

    How do you feel about non-profit organizations partnering with businesses to raise awareness of a disease or cause and to raise funds?

     

    Lisa Emrich is author of the blog Brass and Ivory: Life with MS and RA and founder of the Carnival of MS Bloggers.

Published On: March 19, 2012