Last November we had a lively discussion regarding FDA, Social Media, and Pharmaceutical Advertising. The consensus seemed to be that we are tired of seeing pharma ads plastered all over TV, newspapers, magazines, etc., with the “ask your doctor if xxxxxx is right for you” message.
Companies are wisening-up and realizing that a good way to support patients (who may or may not become customers) is to offer services which are useful or helpful in some way. But what services would truly be...

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