Read Part 1 of The Great Weight Gain Addiction Game
It comes with chips.
You might now ask, what comes with chips? The answer to your question is pretty much everything comes with chips, or at least it seems that way. Potato chips with soup, potato chips with a fruit appetizer, potato chips as a vegetable that accompanies the main course, potato chips with salads, and potato chips with sandwiches. Potato chips and more potato chips all to the tune of about five pounds of chips consumed per person in the United States per year.
To acknowledge the elephant in the room, that’s a lot of potato chips. And now you might ask yet another question: What exactly is the big deal about potato chips?
It’s All About Salt
The people of Finland used to have a thing for salt. They loved the stuff. They loved the stuff so much that high blood pressure became a national problem and the men from a region of the country had the highest rate of fatal cardiovascular disease on the planet.
The Finns went to the root of the problem and addressed the manufacturers. By 2007, the per capita consumption had dropped by one third, and death from heart disease and strokes had decreased by more than 75%.
The story of the Finnish salt problem and the design to address it was shared at a symposium in Los Angeles in 1985. A scientist from Frito Lay was in the audience that day and returned to his employer with a wealth of information and concerns about the negative effects of salt.
The company decided to try and erase health concerns among consumers while doing nothing at all to address the actual hazards.
The Perfect Junk
Hey there, it’s Chester Cheeto, the shade wearing, hip talking, he’s "all that" Frito Lay cheetah. Anything that flamboyant must have a pretty good handle on all that rocks, and Cheetos, without question, rock.
Cheetos have the perfect snack food construction. They literally melt in the mouth, and if a snack food can be made to do that then the curiosity called vanishing caloric density has been accomplished. Anything that dissolves quickly in the mouth causes the brain to believe that there are no calories in it, and a person will continue to eat... and eat… and eat.
You rule, Chester. Fist bump.
A study published in the New England Journal of Medicine in 2011 found that every four years the 120,877 participants exercised less, watched more television, and gained an average of 3.35 pounds. The food most responsible for weight gain was the potato chip.
The combination of salt, fat, and sugar make for a prime addictive snack. The fat provides instant pleasure in the brain. Sugar is naturally in the starch of a potato and causes glucose levels in the blood to rise. The result is a craving for more.
So when Lays bets that you can’t eat just one, wager low if you accept the challenge. The deck is stacked and the dice are loaded.
Living life well-fed,
My Bariatric Life
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References: New York Times
Published On: December 15, 2013