More than a million text messages warning the public about osteoporosis will be sent by Saudi Arabia's Ministry of Health as part of a national campain to combat the disease. In addition to the good news that yet another country is taking bone health seriously, the particular format for raising awareness -- SMS text messaging -- indicates that the outreach is taking into account importance of ensuring that young people receive this curcial message. The campaign also includes distribution of pamphlets and a hotline with info about the disease.
Read an article about the effort at http://www.arabnews.com/?page=1§ion=0&article=103226&d=6&m=11&y=2007&pix=kingdom.jpg&category=Kingdom
Published On: December 11, 2007