How To Write A Psa Design Brief?

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Designing for Diabetics: Blood Monitors for the Modern world

Reprinted with permission from diabetesmine.com

 

Score another point for Health 2.0! Meaning, in this case, that the voice of the patient community is resounding, all the way to the Innovation Dept. of BusinessWeek.

 

Check out this feature article that went live last night, called "DESIGNING FOR DIABETICS."

 

The mainstream media (MSM) got whiff of our whole push for improved medical product design, i.e. our campaign to get the vendors to "provide diabetics with equipment that fits as...

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