The official launch party for the campaign will be held in Santa Monica on June 7th after the Arthritis Walk. Up until then, the bracelet is available at a "sneak peak" discount of $35 (not to worry, $12 from each sale will still go towards arthritis research) through June 6th. After that, the retail price for the bracelet will be $54. Currently, the bracelet is available in brown, but it will be available in black shortly, and plans are in the works for a faux leather version for those who prefer their bling to be vegan. You can also purchase a matching pair of earrings with the bracelet to have even more RA glam.
We are planning to take the bracelet and message on the Ellen show (fingers crossed!) so that more and more people will begin to understand RA and stop saying things like "But you are too young to have arthritis." This is just going to be the beginning of the campaign -- there will be even more exciting ways to get involved in the future.
So if you are feeling frustrated about RA's sad, sad profile, join us in raising awareness and let's start rebranding RA! We can all be a part of making this happen!
For more details on the bracelet, the launch party, and to help get the Buckle Me Up campaign on national TV, click here or visit www.jewelrymessages.com or The Single Gal's Guide to Rheumatoid Arthritis.
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