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FDA says music, images in drug ads distract viewers

(Reuters) UPDATED 2009-05-26

Officials at the U.S. Food and Drug Administration (FDA) say drugmakers and medical device makers should avoid using distracting music and images in their television ads because these elements may keep viewers from fully understanding potential side effects. The FDA officials say television advertisements also should use similar type styles and voice-overs when conveying benefits and risks. Prescription drug advertisements have drawn fire for portraying healthy-looking, smiling patients while explaining benefits, and then rushing through or providing distractions when required risk information is given. Read full story >

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