We spend a good deal of time conforming to the standards of behavior others find acceptable. Whenever the spotlight of unwelcome attention falls on us we feel uncomfortable, worried, irritated and unsettled. Even if you have taken the time and trouble to learn about schizophrenia others may not. People whose only knowledge of schizophrenia comes from the media or gossip are likely to feel anxious, apprehensive and maybe even worried about their safety. What is your role in such circumstances? Is it to feel ashamed and apologetic, or might it be to reassure and educate? If we all adopt the second option we can make a positive impression.