I have two weaknesses - shoes and skin care products. Put me in a shoe department and i am like a kid in a candy factory - though I am a ferocious bargain hunter and I will stop at nothing to get a good deal. Look in my medicine cabinet and on my bathroom counters - and you can see that I seek line plumping, spot removing , wrinkle erasing, turn-back-the-clock magical creams, lotions and potions.
I like the way they smell and feel and caress my skin. And I know for the most part, when I am giving in to hype and when I am buying "truth serums." Typically, truth actually tends to be the less expensive products. Retin A and Renova can - for a pea-sized amount - give you anti-aging benefits, with the tube lasting for months. A cheap but strong vitamin C lotion (in opaque packaging so the active ingredient is not broken down by light exposure) can certainly help as an anti-oxidant. A good exfoliator helps with skin turn over, or you can use 5-10% glycolic acid, which these days is moderately priced.
So if I choose to buy expensive, I know, it's a frivolous hope. On the other hand - it totally ticks me off when advertisers play with us - deceptive promises or less active ingredient than they state - that really, really burns me up. Now many of my fellow educated consumers don't do their due diligence - and so, if they don't investigate the claims or the product line a bit (you can read expert doctor OBJECTIVE reviews of most products on line) - they deserve the net result of throwing money away. But many consumers really are trusting and believe that if you make a claim, or offer active ingredients, or claim the home version of office based therapies can achieve similar results - the company is telling the truth. And too many times - they are not.
So be a savvy and informed consumer - get excited about the hype - and then do some research. See what skin experts are saying about claims. See if an independent lab has evaluated the product (companies like Consumer lab review supplement claims, for example). See if negative or "truthful examinations" of claims are posted on line by experts. Don't let deceptive advertising win....or take your hard-earned money.
Published On: September 04, 2008