Attention all you sleep deprived:

An article in Sunday's New York Times Magazine titled "The Sleep Industrial Complex", has shed a ton of light on the sleep industry, specifically the MATTRESS industry.

While many of us think that the only solution to our sleep problems is a   well advertised pill (think Abe Lincoln and the Beaver for Rozerem), turns out that upgrading our shoddy mattresses could be the trick.

John Mooallem, the author of this sleep article, digs deep into the mattress industry to find out what the new developments are with "mattress science" and what the mattress industry plans to do to create awarenes about the importance of the surface you sleep on.

Mooallem writes that "Getting Americans to come to bed is the mattress industry's first challenge" and the industry has recently been gathering around the idea of "selling better sleep".

The nutrition and fitness industry have taught the public that if you eat poorly and don't exercise, you're body will suffer and, in the end, you will die. The sleep industry intends to start marketing mattresses as a life changing and necessary expenditure, capable of giving you a better night's sleep and helping you LOOK better.

A refreshing concept- changing our behavior, or rather, our purchasing behavior, for a better night's sleep.

Read this article before popping that pill.

As Bils, chairman of the Sleep Number Bed's "Sleep Afvisory Board" says,