White House trades health care tweets with Dooce
You’ve heard of Heather Armstrong, aka Dooce, right? Blogger, author, No. 26 on Forbes ‘ list of “The Most Influential Women in Media,” outranking Soledad O’Brien and Andrea Mitchell?
Some questions were soft balls, and some of these issues have been reported on quite a bit already. However, tweeting with Dooce was a smart move for the White House. Dooce has a vested interested in health care reform and a large and loyal following. She and her husband run their own business and both have preexisting conditions, so the issue of affordable health care is very real for her.
Having this “conversation” with Dooce on Twitter allows the White House to get its message out to an established audience and to score social media points as well. This is a tactic health marketers could use as well, provided there are a few ground rules established before the conversation begins.
If you have a subject matter expert, make him or her available to answer questions via Twitter or a blog. Keep the topic focused and put a time limit on the discussion. Be sure to discuss ahead of time what topics are off limits and have the blogger explain this at the start of the conversation. If you pick the right blogger to work with, this could be a good, small but compelling social media experiment for your company.