Catalina Health Resource, Meet HealthCentral
Yesterday was a satisfying day on two levels: the first was that for the first time ever, I was greeted by a driver at Newark airport that was holding a sign that read, “A. Bush.” I can’t tell you how many times I’ve gotten off a plane and wondered who you had to be to have someone waiting for you with one of those signs. The second satisfying moment, and the more important of the two, was that I was able to preach what I practice: Joined by two blogging all-stars, Ann Bartlett and PJ Hamel, I was invited to talk about the very important, often life-changing things we do here at HealthCentral (that I don’t think we often realize!).
Our very gracious audience included about 70 employees from Catalina Health Resource, who were meeting for a few days in New Brunswick, NJ, for their yearly training seminar. Catalina Health Resource, as described by our exceedingly affable host, Joe Meadows, serves as a conduit between the health consumer and the health product. Their products and solutions focus on patient education and medication education – so, the next time you’re at your local pharmacy and pick up a prescription, be sure to read the little insert that comes with your medication and learn something!
I’ve got to say, one of my most touching moments was when Joe introduced PJ as “a writer, mother, and survivor,” and then how PJ went on to say how she just finished – after nine years – the last of her breast cancer medications. Even though I work with many of these “survivors” every day, I never quite get used to hearing their stories – the fact that these are living, breathing people with very real and complicated lives. For instance, I traveled the whole day – from 6 am until 7 pm – with Ann, and while my only concern was making the plane on time and staying cool in the heat, she had to worry about the rollercoaster sugar levels she was having all day.
Many of the questions we received focused on how industry can better serve the people who need it and why there’s such a disconnect when all of the resources are right here in front of us. It was clear that the audience was hungry for knowledge, and it was clear that there is still much work to be done. For those of you who weren’t there, here are three conclusive tips that I think PJ, Ann and I can agree on: Be honest, be trustworthy, and be there from the beginning, to the middle, and to the very end.
Who in the industry do you see as an untapped resource that could strengthen patient education?