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Boomers to Shape mHealth?

Submitted by on January 12, 2011 – 8:00 am4 Comments

That’s what this MIT report would have you believe, if you believe it. I don’t for two reasons: Boomers are fourth among age groups owning Smartphones and third from last when it comes to texting by age group… at least according to the charts below from 2010.

Smartphone Adoption by Age Group Monthly Text Usage by Age

I understand that boomers are the “aging population” and they have the “spending power” to shape an emerging mHealth industry. But I’m not sure how to sell a healthy Smartphone app to someone who doesn’t own a Smartphone, or compel someone to text in health updates, if they don’t text.

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