South by Southwest Goes Crazy for Group Texting Applications
Guest Post by Kate Searby
Like South by Southwest Interactive 2010, much of the focus of this year’s conference is mobile, location-based, real-time technology. There is no question that social media plus mobile has changed the way people meet and engage, but I never imagined the scale until this week in Austin. Nor did I guess that it would be group texting applications that allow multiple people to chat in real time via text message that would garner the most buzz (so far!) at SXSW.
Group Me, an app that HealthCentral’s own Veronica Combs introduced me to, has been one of the biggest hits. Per Veronica’s suggestion, the HealthCentral team (Tony, Chris Hall, Veronica and me) is using it to stay in touch throughout the day, make plans to meet each other, share insight, and exchange information on the panels and events we are attending.
The app has lots of competitors (Beluga, Fast Society, Kik Messenger, and PingChat), but there is no question that it’s Group Me in particular that is generating the most buzz at SXSW. It’s everywhere. Not only that, it’s the simplest and easiest to use app of its kind. As Mashable’s Jennifer Van Grove observed, it’s a service that could easily become part of your daily routine because it’s both practical and addicting. I’ve only been using it for a mere four days but consider me addicted! For more information on GroupMe, click here.