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Use Visual Notes to Get a Snapshot of SXSW Sessions

Submitted by on March 14, 2011 – 3:33 pm6 Comments

mHealth notes on a whiteboardOne of the best aspects of SXSW is the wide variety of session topics. You can hear people talk about game mechanics, re branding birth control, tweeting strategies for non-profits, and location-based services.  At almost every session, someone says, “there were 3 other good sessions at the same time.  It’s so hard to choose.”

Ogilvy has provided at least a partial solution to this problem with sketch notes. During select sessions, an artist from Image Think fills a big poster with a visual interpretation of the talk. They display the posters in the convention center and print 500 copies of each one as well.  I am very word-centric so these posters push me to think about information in a visual way in addition to helping me experience sessions that I missed.

Check out Oglivy Notes for more great recaps!

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