Articles tagged with: Advertising
Could a future where a branded pill bottle might be “inserted” into a “Two & A Half Men” medicine chest whenever Charlie Harper runs to the bathroom following a bender, or a certain artificial knee company’s logo can be seen on boxes in the supply closet behind doctors kissing on “Grey’s Anatomy” be on the horizon? As far-fetched as it seems, inserting brands AFTER the fact might actually be more palatable to regulatory bodies more concerned with biased content being inserted in sinister fashion DURING the production process.
In the absence of online ad skipping technology, marketers not exploiting the captive online video audience are missing a great opportunity, especially given the targeting, measurement, and other advantages inherent in the Web.
Months ago, I predicted that the real killer app for the iPad would be geotarged display ads, taking mobile advertising a giant step ahead of any tiny text messages currently posing as advertising. It’s now official, as Steve Jobs is set to unveil the iAd, which some experts predict may “offer a hypertargeting capability that [...]
Online video has fast become a MORE interruptive and effective medium than television! And few would have predicted that!