I’m leading the development of an SMS and web based mood tracking service called, Mood 24/7. You may be developing a health product of your own, and really need to get into the heads of your target audience. The traditional approach would be to spend tens of thousands of dollars and a couple months to [...]

Mopping the floors and scrubbing the tub is no fun for anyone, but most of us have the energy — if not the will — to clean the house when it just can’t be put off any longer. For cancer patients, this task is more than just a chore, it can be almost physically impossible. [...]