Last time around, we speculated on what Google Instant might mean for searcher behavior.  While some e-pundits vowed that the longtail would die, and others said that the longtail would get a boost, my intuition was that it would be a little of both.  That is, short-tail searchers might add some more depth to their [...]

Google Instant is a wonderful development for people who can’t spell, particularly if you’re searching for a drug with a long or strange name, according to HealthCentral and Wellsphere bloggers. Other than that, our expert patients didn’t see much difference in health search results. We contacted our bloggers and expert patients recently to get their [...]

24 hours after Google’s new Instant search has gone live, Internet gurus have established that Instant will have an effect on search that falls somewhere between apocalyptic and negligible.  Some initial findings include the fact that: SEO is dead SEO is not dead Instant will kill the longtail of search Instant will lengthen the longtail [...]