The team just gathered over some pasta to listen to our SEO and Analytics Manager, Dan Marschinke and Director of Patient Engagement, Veronica Combs collaborate on Google’s latest feature at the moment – Google Instant.  Dan was hot on the case last week with his initial blog post, “What Does Google Instant Mean for Health [...]

24 hours after Google’s new Instant search has gone live, Internet gurus have established that Instant will have an effect on search that falls somewhere between apocalyptic and negligible.  Some initial findings include the fact that: SEO is dead SEO is not dead Instant will kill the longtail of search Instant will lengthen the longtail [...]

My weekly tutoring has turned into a fascinating sociology lesson. In the past few weeks, I’ve learned my blackberry is “ancient” (true), that most teachers communicate with students and parents via email and post assignments online (not surprising), and that Justin Bieber is the cutest guy of all time (weird). Last night, one of my [...]

For a number of years, SEO folks have fruitlessly wondered if or how Google has used searcher behavior to improve the results it serves up.  Will they push a site down if searchers ignore that link on the results page?  Or bump it up if searchers click through and spend a lot of time on [...]