The team just gathered over some pasta to listen to our SEO and Analytics Manager, Dan Marschinke and Director of Patient Engagement, Veronica Combs collaborate on Google’s latest feature at the moment – Google Instant.  Dan was hot on the case last week with his initial blog post, “What Does Google Instant Mean for Health [...]

Google Instant is a wonderful development for people who can’t spell, particularly if you’re searching for a drug with a long or strange name, according to HealthCentral and Wellsphere bloggers. Other than that, our expert patients didn’t see much difference in health search results. We contacted our bloggers and expert patients recently to get their [...]

We were honored to host the 2010 OTC Ad Awards, and send our deepest congratulations out to the winners.

For a number of years, SEO folks have fruitlessly wondered if or how Google has used searcher behavior to improve the results it serves up.  Will they push a site down if searchers ignore that link on the results page?  Or bump it up if searchers click through and spend a lot of time on [...]

My name is Maha and welcome to my inaugural blog post.  Here you’ll find my ramblings/unanswered questions about managing user experience, products in the health space, and what we’re doing at HealthCentral.  But first, a little bit about moi… I joined HealthCentral in August of 2009.  I’m responsible for product strategy and ensuring an engaging [...]