24 hours after Google’s new Instant search has gone live, Internet gurus have established that Instant will have an effect on search that falls somewhere between apocalyptic and negligible.  Some initial findings include the fact that: SEO is dead SEO is not dead Instant will kill the longtail of search Instant will lengthen the longtail [...]

Investigating the Short Tail Summer of ‘09 For the last 3-4 years, no single topic has dominated conversation about how searchers access health information like the rise of the Long Tail.  The phalanx of geeks who find search query length fascinating have documented how searchers have transitioned from treating the search box like a directory [...]