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Articles tagged with: social media

Connecting Caregivers
August 16, 2011 – 11:05 am | 2 Comments
Connecting Caregivers

Last Friday I had the privilege of attending an event in Cincinnati that brought parents of children with autism together. The event was put on by John Thornton, former Defensive Tackle for the Cincinnati Bengals and Tennessee Titans, co-founder of JockBiz and all around great guy. John raises money for autism and throws events like [...]

Device Marketers Not Left to Their Own Devices When it Comes To Social Media
June 9, 2011 – 6:56 pm | 4 Comments
Device Marketers Not Left to Their Own Devices When it Comes To Social Media

“We’re not on or offline–we just ARE.”

Is it important for Pharma to be Present in Social Media?
February 14, 2011 – 4:32 pm | 2 Comments
Is it important for Pharma to be Present in Social Media?

Guest Post by Anne O’Brien If it is true that no publicity is bad publicity, then Facebook was the big winner at this week’s ePharma conference.  While the comments began as reprimand on the misuse and over-reliance on Facebook by the category as a whole, there were was the acknowledgement that Facebook can extend reach [...]

Pharma, Social Media and User-Generated Content
October 25, 2010 – 9:38 am | 3 Comments
Pharma, Social Media and User-Generated Content

I participated in an encouraging roundtable last week on “Examining the Roles of the FDA and the Pharmaceutical Industry in Social Media” hosted by AstraZeneca.  The participants included a variety of pharma marketers, patient advocates, online health companies, social media and health bloggers and industry analysts.  The discussion was thoughtful, insightful and exactly the kind [...]

Telling Health Stories with Data
June 17, 2010 – 5:28 pm | 11 Comments
Telling Health Stories with Data

Yesterday, we put a great DCWeek session together entitled “The Data We’ve All Left Behind: Uncovering The Social Media Data Trail”. Nevermind the genius of holding the session at James Hobans authentic Irish Pub during the exciting World Cup. The session was designed to present a very broad canvass of all the many types of [...]

Is the Health Web Space Really THAT Different?
March 23, 2010 – 10:03 am | One Comment
Is the Health Web Space Really THAT Different?

The balance between privacy and innovation online is a recurring theme for a health-centered product development team, but is it really THAT different? The foundation of our group is based on the guiding principle that we’re meeting user needs through useful, usable and desirable products.  We know that online health searches are growing across demographics [...]

FDA Social Media Comments
February 22, 2010 – 9:32 pm | 3 Comments

  I am excited about the launch of HealthCentral’s new blog.  We will be covering a wide range of issues and are hoping to engage all those involved in online health in a serious and insightful discussion of the trends shaping our industry.  I am HealthCentral’s General Counsel and will be blogging regularly here on [...]